Taika Waititi

Want to work on a project with Taika Waititi? Who wouldn't!

Designed to support the All Blacks in a very Kiwi way, Do More will be a production with a difference. It will be written by, directed by and starring everyday New Zealanders.

What We Do in the Shadows and Boy director Taika Waititi, is taking on this unique project. Over the next year, the award-winning director will curate a piece of work that will showcase how New Zealanders do more for themselves – and others – daily.

Kiwis based locally and around the world are encouraged to film a 60 or 90-second video demonstrating the extra efforts they go to in their everyday lives. Inspiring, humorous, surprising or out of the ordinary, the best entries will be selected and turned into something very special and inherently Kiwi.

“We’re looking for videos that demonstrate the extra effort people go to that really shows the Kiwi spirit. The options are endless and that’s the really exciting thing about this project. I have no idea what people are going to send in. We want to hear the stories of the ridiculously early mornings and the late nights. It could be that extra lap they take around the Auckland Basin, taking food to the elderly home in Lower Hutt or peddling up the Port Hills. It’s all about the extra effort,” says Taika.

Working alongside the All Blacks and fan-favourite Dan Carter, the project relies on Kiwis coming together to contribute the footage. “We know that Kiwis are patriotic and passionate when it comes to supporting the All Blacks – and we want to see that passion on camera,” says Dan.

“We want this to be something that Kiwis can not only be part of, but be proud of. This is a chance to, potentially, involve the whole country and create something very memorable in the support of the All Blacks,” he adds.

The title Do More is part of a wider campaign delivered by Rexona, aiming to bring to life the support our country provides the All Blacks. Upload your stories to http://domorenz.rexona.co.nz/ where they’ll be curated and managed by Taika and his team and overseen by the watchful eye of Dan Carter.

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