The global charity Dress for Success launches its Random Act of Likeness Campaign on Monday July 27. The campaign aims to spread messages of positivity and raise funds for the important work the charity does.

Paying someone a simple compliment can have a profound and positive impact on how a person feels. From July 27 to August 1, Random Acts of Likeness will make available on its Facebook page a ‘Like Card’ for users to share, either on their own News Feed or on their friends’ Walls – so people can spread the feel-good factor for all to experience and enjoy.

For every LIKE, corporate partners will donate a dollar to Dress for Success. So the more likes the page gets, the more donations Dress for Success will receive.

The campaign is also encouraging people to commit real-world random acts, as well as sharing virtual compliment throughout the week. Around the country, local Dress for Success affiliates will be running fundraising activities which will encourage local donations and a positive vibe.

The aim is to reach out to as many people as possible, communicating the real value of providing positive encouragement.

Dress for Success helps women in need enter or return to the workforce and supports them in their job search. Once employed, Dress for Success equips them with job retention and leadership skills.

Funds raised from the campaign will enable Dress for Success to operate and achieve its overarching objectives, one of which is to help over 2,000 women in New Zealand return or enter the workforce within the next 12 months.

Be part of this awesome campaign – head to the Facebook page!